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Are part-time agents bad for the industry? Here’s the truth

USA Real Estate News-Inman - 15 hours 21 min ago
Managers and brokers need to tell new and part-time agents the hard truth about what it takes to succeed in real estate — a full-time commitment, emotional resilience, lifelong learning, and willingness to prospect and generate your own leads.

4 unconventional marketing tactics that really work

USA Real Estate News-Inman - 15 hours 40 min ago
Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded by the glittering lights of the NYC skyline — and brimming with guests.

The single most important ingredient for leads

USA Real Estate News-Inman - 15 hours 40 min ago
Lead conversion rate in the real estate industry sits below one percent, as T3 Sixty estimates. Sound rather rough? That’s because, compared to other sectors, it is. To put things in perspective, the software industry’s conversion rate sits comfortably at seven percent, the healthcare industry is eight percent, and retail boasts a three percent average conversion rate.

The home inspection is not just for homebuyers

USA Real Estate News-Inman - 15 hours 40 min ago
Local market reports from the relentless sales professionals of Century 21 Real Estate nationally indicate that supply in some local markets is moving toward demand equilibrium. As such, DOM (days on market) is increasing, and sellers looking for a competitive edge.
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