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How to decide your brand’s DNA as a new agent

USA Real Estate News-Inman - 7 hours 15 min ago
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand.

Annie Switt on why ‘Keller Williams’ brand stands for agent-centric’

USA Real Estate News-Inman - 7 hours 15 min ago
KW Marketing Vice President Annie Switt discussed the marketing tools the company gives franchises and how Keller Williams guided its network through the early days of the pandemic.

5 ways to pivot your marketing for 2020’s challenges

USA Real Estate News-Inman - 7 hours 16 min ago
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in.

How ‘The Social Dilemma’ relates to your business

USA Real Estate News-Inman - 7 hours 16 min ago
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways.

Take Inman’s latest coronavirus survey here

USA Real Estate News-Inman - 7 hours 16 min ago
The pandemic continues to roil the economy and disrupt daily life. Let Inman know how you're doing right now by taking this short survey.
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